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#ab-testing

Articles tagged with #ab-testing

Using SQL to Summarize A/B Experiments
I’ve run app, product, and marketing A/B experiments at tech companies, big and small. While the features and goals varied from experiment to experiment, the SQL I wrote for summarizing the results of those product experiments was the same every time...
Nov 8, 20226 min read94
Why It Matters Where You Randomize Users in A/B Experiments
When designing A/B experiments, you often need to consider tradeoffs between the ideal experiment design you want and the existing experimentation infrastructure you’re working with. Sometimes the tradeoff is small, but other times it can result in l...
Jan 6, 20228 min read39

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