foundinblank - Adam Stone

#ab-testing

Articles tagged with #ab-testing

Nov 8, 2022
Nov 8, 20226 min read95 views
Using SQL to Summarize A/B Experiments
I’ve run app, product, and marketing A/B experiments at tech companies, big and small. While the features and goals varied from experiment to experiment, the SQL I wrote for summarizing the results of those product experiments was the same every time...
6 min read95 views
Jan 6, 2022
Jan 6, 20228 min read51 views
Why It Matters Where You Randomize Users in A/B Experiments
When designing A/B experiments, you often need to consider tradeoffs between the ideal experiment design you want and the existing experimentation infrastructure you’re working with. Sometimes the tradeoff is small, but other times it can result in l...
8 min read51 views

#ab-testing - foundinblank - Adam Stone